This newsletter is published by Association Revenue Partners

 
 

April 4, 2023

   
 
 
 
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WSAE News

 
 
 
 

Welcome to the New VantagePoint

 

We have been talking about this for months, and the moment has finally arrived! The print version of VantagePoint has fully transitioned to an online biweekly series of e-blasts. The culmination of almost a year’s worth of work in conjunction with both the Communications and the Industry Partner Task Forces, this new communications model aims to deliver more timely and relevant information in a more easily digestible way. Working with Association Revenue Partners (ARP), we are excited to offer elevated communications and increased value to our members!

If you would like more information about advertising in VantagePoint eblasts, please complete ARP’s interest form.

 
 

 
 
Take Your Association From Zero to Sixty in 2023!

The Education Committee has come up with exciting and thoughtful programing which speaks directly to the needs our members have expressed as most important right now. WSAE was listening when you asked for specific programming - we're confident you will find that the education is spot-on, including:


  • Productivity and Focus, with CJ Mc Clanahan, Professional Business Coach, Author, Speaker
  • Strategies to Attract and Retain Top Talent, with Dawn Tryba, MBA, CPBC, CMC, PMP, Tryba Services/Professional Business Coach
  • Panel Discussion: Cyber-security – You’re Not as Secure as You Think You Are, with panelists:

          ○ Molly Arranz, Partner, AmundsenDavis Law Firm

          ○ Amanda Knutson, Special Agent in Charge of Cybersecurity, FBI

          ○ Joe Ruskey, Consultant, Dependable Solutions, Inc./IT Services

  • Navigating Director & Officer Liability While Avoiding a Crash, with Jennifer Hamilton, President & CEO, NAMICO Insurance Solutions
  • Building Community – Unleashing the Power of Events, with Victoria Thomas, CFO & Co-Owner, Kelly-Moss Road & Race

Connect with your WSAE colleagues at our May 23-24 event, LIVE @ The Osthoff Resort

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Association CEOs Invited to Participate at CEO Roundtables

WSAE wants to help connect you with others who share your passion for leadership!


Join your peers at one of these upcoming CEO Roundtables:

    • Wednesday, April 26 in Brookfield

    • Thursday, May 18 in Monona

    • Wednesday, June 14 in Downtown Milwaukee 


CEO Roundtables are free, in-person gatherings for Chief Executives (CEOs/Presidents/Executive Directors) only. Hosted by association executives at their headquarters, this is a perfect opportunity to meet and discuss current challenges, successes, and emerging topics impacting our industry in a confidential and casual setting.


Complete this form to express your interest in hosting an upcoming CEO Roundtable.  

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Featured Member Benefit: Realtime Compensation Benchmarking


WSAE's partnership with other SAEs allows us to make the Real-Time Compensation Benchmarking Survey tool available for our members. And by giving a little, you will GET A LOT!



  • Compare your organization's key operational metrics to others across the industry in real time.
  • Evaluate valuable KPI's, including salaries, benefits, positions/departments, and more!
  • Generate customized reports and graphs like the below to inform decisions and keep your organization competitive.


If you have never participated, get started here.

If you have participated, update your data today!


Please note, this is a comprehensive survey with several sections of data. You do not need to complete the survey all at one time. To save your work and return to the survey later, simply click “Save” at the bottom of any page.  

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Featured Articles

 
 
 
 
WSAE Chair's Message: WSAE Continues to Enhance Value Through Member Engagement

by Denise Husenica, MBA, CAE, WSAE Chair of the Board of Directors

International Standards Manager, National Fluid Power Association

 

I saw my first robin a couple of weeks ago.  I have two daffodils bravely poking their beautiful yellow heads out of the ground this week. It’s official in my book – Spring is in the air! 

 

I know, I know, Wisconsin has had snow in May, so maybe I am being a bit optimistic. However, I’m confident that warmer weather, budding tress, and green grass is right around the corner.

 

In my last message, I had shared that the WSAE Board’s focus is on improving educational programs, networking opportunities, and maybe even introducing a new program in 2023.

 

Just as Spring has sprung, I am happy to share that WSAE’s committees have been busy putting together a number of in-person events that offer multiple levels of “befriending” opportunities for WSAE members to engage with one another. For those that attended the @ FOCUS event in Madison, notice the reference to “befriending.”

 

Be sure to put the 2023 line-up on your calendar:

  • Live @Osthoff, May 23 – 24 Osthoff Resort, Elkhart Lake
  • CEO Retreat, July 11 – 12 Hotel Retlaw, Fond du Lac
  • Women’s Forum, September 19, Hyatt Regency, Milwaukee
  • The Summit, October 25 – 26, The Trade Hotel/Deer District, Milwaukee

 

And now for the truly exciting news: For those early-career association professionals looking to build a community/network of Association peers to enhance your leadership skills for career growth, I’m excited to share that WSAE will be kicking off a program during the October Summit to help newcomers to the association world a chance to engage through education and networking over the course of a full year. Watch for more details to be released soon. 

 

Thank you to all the WSAE led committees that are working hard to deliver top-notch programs in 2023. Please join me at one or all of the 2023 events. I look forward to befriending you there.

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Foster Inclusion and Belonging with an Event Code of Conduct

by John Krapek and Kelly Veit, IOM


2022 represented an in-person events renaissance for association professionals as members excitedly return to conferences, seminars and tournaments. As schedules continue to heat up, one of the best tools to make sure your organization is living up to its Diversity, Equity, Inclusion and Belonging policies is having a Code of Conduct for your events. It gives participants (and staff) assurances that they will be respected and well treated, as well as letting them know what to do if problems arise.


We have been thrilled to get back to seeing our members face to face and our experiences have been overwhelmingly positive, but we have also seen behavior at events that was not respectful of all participants and staff. In fact, this piece is inspired by article co-author Kelly Veit’s experience as an attendee at an association golf outing. She experienced lewd comments, a series of microaggressions and was rear-ended in a golf cart at full speed all by the same individual while others looked on.


“I’ve never experienced this sort of behavior at a professional event. After processing what happened I quickly put on my association hat and wondered what I would do if this was reported at one of our events and more importantly, what we can do to help prevent this type of behavior in the first place,” Veit said.

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What Does "Back to Normal" Actually Mean in 2023?

Reflections, Predictions, and the Changing State of Conferences


WSAE member Omnipress has released their 2023 Conference Industry Report. This is the 9th edition of the report, which features data collected from a survey of over 200 meeting professionals.


Prior to the pandemic, respondents to our survey were almost exclusively referring to an in-person experience. In 2023, that is no longer the case. While it’s true that in-person events are finally “back,” they are no longer the default format for delivering a conference. In-person, hybrid, and virtual events are all viable options. Organizations are making decisions based on factors like staff size, budget, and the industry they serve. Additionally, respondents are looking at their entire portfolio of educational offerings more holistically, choosing the best format for each program or event.

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How to Use Content Strategy as a Member Engagement Tool

In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing... 

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Onboarding for Engagement, Retention and Growth

So, you've done all the work and spent all the money to get a new member to join, and now your job is done, right? Time to kick back and enjoy that end result! Except the end result is just the beginning... 

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Industry News

 
 
 
 
Contribute to Naylor’s 2023 Association Benchmarking Survey

In its 12th year, this study offers association professionals a holistic scope of the association space. Completion of this survey will provide you with your Association Best Practices Score and will offer an integrated set of strategy suggestions to help your association reach its goals in 2023 and beyond.

 

Your answers will help us publish the 2023 Association Benchmarking Report. They also will be compared against industry best practices to develop a detailed webinar to educate your fellow association professionals and the association community at-large. We thank you for your time!

 

Participate in the Study

 

The study will be open through April 30, 2023.

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Shape Your Purpose at the 2023 ASAE Annual Meeting and Exposition August 5-8 in Atlanta

This year’s theme is Shape Your Purpose, which recognizes the unique approach that associations take when defining and expressing their personal and organizational purpose. The ASAE Annual Meeting will provide a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. Early Bird registration rates are offered through April 21. Learn more.

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