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5 Tips for Engaging Virtual Board Meetings
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Today’s board of directors are hopping onto Zoom calls to make big decisions about the association’s direction. But, no matter how important the topic, the biggest hurdle of a virtual meeting is maintaining an engaged audience...
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Report: Targeted Emails Draw Higher Engagement
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The 2023 Association Email Benchmark Report, published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open...
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Build a Mission-Worthy Team
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When the first crew of astronauts departs for Mars, Suzanne T. Bell’s work will play a large role in their success. Bell is an associate professor of industrial and organizational psychology at DePaul University...
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