This newsletter is published by Association Revenue Partners

 
 

May 2, 2023

   
 
 
 
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WSAE News

 
 
 
 
New VantagePoint Newsletters – Submit an article

We will consider a broad range of relevant topics, with areas of particular focus including:


     •  Staff recruitment/retention

     •  Membership recruitment

     •  Membership engagement


We are also looking for LIVE! @ The Osthoff attendees to summarize take-aways from a session they attend. Contact Kristin if you are interested (extra CAE credit is available for certification renewals).

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WSAE LIVE@The Osthoff Planning Committee Report

By Chair, Mike DiFrisco, CAE

Chief Marketing Officer, American Academy of Cosmetic Dentistry

 

One of the takeaways from last year’s successful Live @Lambeau event was that the committee charged with shaping the 2022 session leveraged the location for best effect in choosing educational topics and presenters. The 2023 Live @Osthoff committee, then, following that lead and took advantage of the Elkhart Lake location of the Osthoff Resort to create two days of programming relevant to association leaders and AMCs. With the famed Road America auto racing venue nearby, the committee settled on the theme “Take Your Association from Zero to 60!” From there, topics and speakers were developed and the program began to come to life.

 

The Live @Osthoff committee brought some fresh perspectives to the educational lineup and in May, attendees will be treated to diverse topics making headlines and issues association executives are buzzing about. From addressing staffing challenges, to the cybersecurity realities we all have to face, to unleashing the power of events. This will be one not to miss!

 

Connect with your WSAE colleagues at our May 23-24 event, LIVE @ The Osthoff Resort. But hurry – Early registration rates expire TODAY!

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CEO-only Programming

WSAE wants to help connect you with others who share your passion for leadership!



Join your peers at one of these upcoming CEO Roundtables:


 

CEO Roundtables are free, in-person gatherings for Chief Executives (CEOs/Presidents/Executive Directors) only. Hosted by association executives at their headquarters, this is a perfect opportunity to meet and discuss current challenges, successes, and emerging topics impacting our industry in a confidential and casual setting. Complete this form to express your interest in hosting an upcoming CEO Roundtable.

 

Coming soon - Registration for the CEO Retreat opens this week. Join us July 11-12 at the Hotel Retlaw in Fond du Lac for connecting in a small group with like-minded colleagues to focus on leadership with an eye toward current and future trends in the industry.

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Featured Member Benefit: Position Yourself as a Thought Leader

 
 
 
 
 

Take advantage of all the resources available to you through your WSAE membership to build your name recognition and network!

 
 

 
 

Featured Articles

 
 
 
 
WSAE Member Profile

Get to Know: Caroline Bowers
Executive Director, Impact Association Management Company
Chair, WSAE 2023 Communications Committee

 

How did you end up working in Associations?
My career started in nonprofit communications and fundraising. I have worked at several non-profits in other states including Habitat for Humanity chapters in Tennessee and Texas. My passion has always been giving back, providing opportunities to underserved communities, and making volunteer board members’ lives easier. I moved to Madison in 2017 from Austin, Texas. I stayed home with my first child for a year as I acquainted myself with our new city and being a mom. I found that I needed to shift a bit in my career to accommodate my new obligations as a mom. I wanted to find something where my skills would be utilized, I would still be fulfilled by my work, yet still be able to balance my work and home life. I found my administrative, communications, management, and fundraising skills gained from nonprofit work to be completely aligned with association management. I started with Impact Association Management Company in 2018 as an Association Manager and have worked my way up to Executive Director. I now serve as the Executive Director for three associations.

 

Read more about Caroline.

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From Diversity Audits to Employee Resource Groups: Steps for Creating an Inclusive Workplace Culture

By Shawn Elmore, Client Success Manager, Impact Association Management Company


Associations play a critical role in representing the interests of their members and promoting their industries.  However, to achieve their objectives, associations need to create a culture of inclusivity that values diversity, equity, and inclusion (DEI) principles.  An inclusive culture promotes a positive and welcoming environment for everyone to succeed regardless of their background, race, gender, abilities, or sexual orientation.  In this article, we'll explore how associations can use DEI principles to create a more inclusive workplace culture, along with eight actionable steps and resources to help them achieve this goal:

 

Create a Diversity, Equity, and Inclusion Committee

The first step to creating an inclusive workplace culture is to establish a DEI committee.  The committee will be responsible for assessing and implementing DEI principles in the organization.  It should consist of a diverse group of individuals from different backgrounds and departments who will work together to develop strategies that will make the association more inclusive.

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How Leadership Development Can Improve Your Personal and Professional Life

Developing your skills as a leader can benefit your life in more ways than one. Leadership development training helps you grow professionally and can also help you focus on your personal goals and objectives...

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Sponsor Content

 
 
 
 
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Industry News

 
 
 
 
The Rocky Future of Membership

It’s not that the younger generation doesn’t want to join associations or that members are slowly going to stop engaging. However, if it feels like engaging members, attendees, writers, speakers, and volunteers is harder...

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Your Purpose at the 2023 ASAE Annual Meeting and Exposition August 5-8 in Atlanta

This year’s theme is Shape Your Purpose, which recognizes the unique approach that associations take when defining and expressing their personal and organizational purpose. The ASAE Annual Meeting will provide a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. Early Bird registration rates are offered through April 21. Learn more.

 

And if you are planning to attend the 2023 Annual Meeting and Exposition in Atlanta, be sure to save time on Monday, August 7 to spend time with your WSAE peers at our Wisconsin Reception. It's the perfect time to catch up with old friends and make new connections. More details to come soon!

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ASAE Legislative Updates

 

 
 

WSAE Resources

 
 

 
   
 

 
 
 
 

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