This newsletter is published by Association Revenue Partners

 
 
 
 

 
 

June 27, 2023

   
 
 
 
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WSAE News

 
 
 
 
WSAE’s Association Leadership Academy Offers Professional Development for Early-Career Association Professionals

The WSAE Association Leadership Academy (ALA) is a new program aimed at early association professionals who have an interest in further developing their careers in Association Management. This is a one-year (Fall 2023-Fall 2024), cohort-based program developed to assist participants in building a professional community of association peers and to enhance individual leadership skills. Approximately 20 professionals will be invited to participate per cohort, with the aim of including a wide representation of the association community in each cohort. If you are new to the wonderful world of associations, this program has been built exclusively with you in mind!

And, CEOs - Elevate your association by supporting your staff.
This program is a great opportunity for staff professional development - Encourage staff members to apply and participate!

 

We are currently accepting applications, through August 1.

 

The ALA is sponsored by Executive Directors, Inc.

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Last Call - CEO Retreat Brings Association Executives Together to Connect in Small Group

There are only a couple of spots left! Association Executives are invited to the CEO Retreat July 11-12 at the Hotel Retlaw in Fond du Lac for connecting in a small group with like-minded colleagues to focus on leadership with an eye toward current and future trends in the industry. Maximum of 20 spots available.

  • Focus on leadership and planning for the future
  • Share ideas in a confidential setting
  • Participate in roundtable discussions on current topics of interest

 

Participation is worth up to five CAE credits.

 

The CEO Retreat is sponsored by First Business Bank.

The CEO Retreat is hosted by Destination Lake Winnebago Region and Hotel Retlaw.

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Featured Member Benefit: Discounted registration for Michigan Society of Association Executives (MSAE) CAE Prep Courses

Our collaborative relationships with other organizations benefit you! Whether you're ready to take your career to the next level or just looking to check earning the CAE off your list, you have what it takes to become a Certified Association Executive! The CAE credential is the marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

 

With the highest success rate in the nation, MSAE has helped more association professionals become CAEs than any other entity. They offer a process-based approach that incorporates study guides, reading comprehension questions, flashcards, and practice tests. With three different courses, there is an option to fit every level of preparedness.

 

Registration is now open for Fall 2023. Through our partnership with MSAE, WSAE members receive a discount off registration using these discount codes:

  • Full course: ASA-FF23
  • Concentrated course: ASA-Conc23
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Looking Ahead!

 

There’s great programming to come - Mark your calendars for these dates:

 
 

 
 

Featured Articles

 
 
 
 
Identify, Engage, Retain: How AEM Proactively Enhanced its At-Risk Member Program

By Sara Stromski, Director, Membership & Customer Success, Association of Equipment Manufacturers (AEM)

 

It’s been said that member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help bring even more new members into the fold.

 

That’s why attracting and retaining members, not to mention keeping them engaged, should always be a top organizational priority. It certainly is at AEM, where we have several levels of membership and companies ranging in size from the very large to the very small.

 

In 2022, AEM made a commitment to prioritize and enhance our member engagement outreach efforts, with the end goal of driving member retention. We launched a new at-risk program to identify members who may be considering whether or not to drop their membership from the association.

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Why Volunteer?

Did you know that there are over 60 WSAE members currently active on the board, committees and task forces? Well, we asked them for one reason they each serve as a WSAE volunteer.


Read some of the responses!

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience...

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Prepare Your Next Association Event so it's Networking Friendly

From facilitating introductions to providing opportunities for conversation and exchange, this article will provide the tools you need to create a networking-friendly event that will help participants grow professionally and establish...

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Industry News

 
 
 
 
Generating Non-dues Revenue for Your Association: Sponsorship & Beyond

In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. It’s less than ideal to be in a position where all the financial needs of the organization are...

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Your Purpose at the 2023 ASAE Annual Meeting and Exposition August 5-8 in Atlanta

This year’s theme is Shape Your Purpose, which recognizes the unique approach that associations take when defining and expressing their personal and organizational purpose. The ASAE Annual Meeting will provide a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. Learn more.

 

And if you are planning to attend the 2023 Annual Meeting and Exposition in Atlanta, be sure to save time on Monday, August 7 to spend time with your WSAE peers at our Wisconsin Reception. It's the perfect time to catch up with old friends and make new connections. More details to come soon!

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Annual Sponsor Features

 
 
 
 
Green Bay Selected to Host 2025 NFL Draft

Festivities to welcome thousands of fans and visitors to Wisconsin for NFL’s most prominent offseason event. Discover Green Bay and the Green Bay Packers held a media event after the NFL announced the 2025 NFL Draft will take place in Green Bay, Wisconsin inside and around iconic Lambeau Field and Titletown. “We’re honored to be entrusted to host one of the NFL’s premier events,” said Brad Toll, president and CEO of Discover Green Bay. “We’re excited to partner with the Green Bay Packers, community leaders and our tourism partners to provide an unparalleled experience for visiting fans. This will be the biggest and most economically significant event in our history.”

 

Discover more about what Green Bay has to offer!

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Brookfield is the perfect location for your next event


Brookfield’s dedicated team of conference and meeting professionals will listen to your needs and exceed your expectations.  From registration services to welcome bags, they’ve got you covered.



  • 11 hotels, and 1,800 + guest rooms- all with free surface parking
  • Located along I-94. Minutes from Milwaukee and an easy drive from Wausau, Green Bay, and the Fox Cities. 
  • Featuring the 44,000 sq ft Brookfield Conference Center with attached Hilton Garden Inn.

 

Read more information about why you should visit Brookfield!

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WSAE Resources

 
 

 
   
 

 
 
 
 

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