This newsletter is published by Association Revenue Partners

 
 
 
 

 
 

July 11, 2023

   
 
 
 
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WSAE News

 
 
 
 
2023 Summit Presentation Proposals – Submit by Thursday, July 20!

WSAE's 2023 Summit is scheduled for October 25-26 at The Trade Hotel/Deer District in Milwaukee. This will be a high energy, in-person event!

 

You Are Invited to Submit a Proposal to Present

We are looking for talented association professionals to present at the Summit! Our call for speaker applications is open. We are currently in search of conference sessions for one-hour blocks. More information, including your presentation’s target audience and our session selection criteria can be found on the application. Proposals must be submitted by Thursday, July 20 by 5:00 pm CT.

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Meet Us in Margaritaville - Wisconsin Reception at ASAE

Join your Wisconsin peers for the Wisconsin Reception at the ASAE Annual Meeting- It's the perfect time to catch up with old friends and make new connections!

 

Enjoy complimentary appetizers and beverages while networking with your colleagues on Monday, August 7 at 4:00 pm ET at the Margaritaville Atlanta.

 

The Wisconsin Reception at ASAE is sponsored by Destination Madison, Discover Green Bay, Hilton Madison Monona Terrace, Resch Expo and Visit Lake Geneva.

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Women’s Forum Registration Opens Soon!

The WSAE Women’s Forum presents its second annual conference entitled: Women Empowered, Building a Community. This conference will be held Tuesday, September 19 at the Hyatt Regency, Milwaukee. We will bring together women and allies working in the association, non-profit and hospitality industries to learn from each other, share ideas, empower one another, celebrate successes and ignite meaningful relationships. Additionally, this conference will provide an experience that inspires women in our community to participate and support the development of women in their careers and as leaders. 

Our goal is to increase opportunities for attendees to participate and engage with one another in a space that is diverse, inclusive and balanced, building on the theme of community. 

Sessions will focus on networking, mentoring, building effective communication, career development in addition to covering the latest hot topics and trends. Take your career to the next level!

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Only a Few Weeks Left to Apply! WSAE’s Association Leadership Academy Offers Professional Development for Early-Career Association Professionals

The WSAE Association Leadership Academy (ALA) is a new program aimed at early association professionals who have an interest in further developing their careers in Association Management. This is a one-year (Fall 2023-Fall 2024), cohort-based program developed to assist participants in building a professional community of association peers and to enhance individual leadership skills. Approximately 20 professionals will be invited to participate per cohort, with the aim of including a wide representation of the association community in each cohort. If you are new to the wonderful world of associations, this program has been built exclusively with you in mind!

And, CEOs - Elevate your association by supporting your staff.
This program is a great opportunity for staff professional development - Encourage staff members to apply and participate!

 

We are currently accepting applications, through August 1.

 

The ALA is sponsored by Executive Directors, Inc.

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Featured Articles

 
 
 
 
Thinking About a New AMS? Tips for Small Associations and Non-IT Professionals

By Erin Russell, Director of Membership and Communications, Non-Ferrous Founders’ Society

 

If asked to name the most critical piece of software in your association’s “tech stack,” most association professionals would likely point to their Association Management System (AMS). There are hundreds of AMS platforms in the U.S. alone, and that number is rapidly growing. Finding the one that is the best fit for your association is a daunting task for any association, but particularly for small-staff associations and those without in-house technology expertise.

 

My tips are not intended to be a list of “what to look for in an AMS.” This will vary widely from one association to another—trade versus professional associations, large vs small associations, and so on. There are a good number of resources that cover this territory, as well as professional consultants who can assist you in determining what you are looking for in an AMS. Side note: do not expect that you will know what you are looking for unless you have been through the selection process before--even then, technology has changed so quickly that you will still have a lot to learn.

 

These tips focus on the process of AMS selection and transition, rather than the AMS itself. They will likely apply in some form to all associations, but they are particularly important for small associations, those without technology specialists, or those going through the process for the first time.

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Why the Future of Marketing Lies in Community Building

By Seth Resler, Digital Strategist, Jacobs Media

 

Marketing professionals find themselves at an inflection point. The tactics that have proven successful for decades are providing diminishing returns, in large part because they’ve become ubiquitous. Marketers looking for an edge will need to adopt new strategies.

 

When looking for the next big thing, it’s helpful to understand how we got here…

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4 Tips for Maximizing Your Association’s Member Engagement

To grow your association, you’ll need new tools, dedicated staff, and a reliable membership base. This last element is especially important, as a key part of expanding your organization is maintaining and engaging the...

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Free Your Leadership by Challenging Assumed Constraints

Practicing what you teach can be the hardest lesson to learn. So with with my vulnerability on display, I hope the example from challenging my own assumed constraint serves to both guide and inspire you to challenge...

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Industry Trends

 
 
 
 
Considerations for Associations Regarding Generative AI —

Artificial Intelligence (AI) has become an integral part of many industries, offering innovative solutions and transformative opportunities. However, when it comes to generative AI, associations need to approach...

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Don't Set and Forget Technology. Regular Assessments Deliver Peak Performance

“Set and forget” is a busy professional’s best friend. Automations like scheduled social promotions, email campaigns, and critical calendar reminders are digital conveniences that free space for...

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ASAE Starts Free Coalition to Help Pass Workforce Legislation

ASAE has been working to build support for the bipartisan, bicameral Freedom to Invest in Tomorrow’s Workforce Act (S. 722 / H.R. 1477), which would expand economic opportunities and increase access to postsecondary credentials. To amplify the association industry voice, ASAE and its advocacy partner in workforce development, the Professional Certification Coalition, together established the Tomorrow’s Workforce Coalition.

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Shape Your Purpose at the 2023 ASAE Annual Meeting and Exposition August 5-8 in Atlanta

This year’s theme is Shape Your Purpose, which recognizes the unique approach that associations take when defining and expressing their personal and organizational purpose. The ASAE Annual Meeting will provide a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. Learn more.

 

And if you are planning to attend the 2023 Annual Meeting and Exposition in Atlanta, be sure to save time on Monday, August 7 to join WSAE in Margaritaville! Spend time with your Wisconsin peers at our Wisconsin Reception. It's the perfect time to catch up with old friends and make new connections!

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WSAE Resources

 
 

 
   
 

 
 
   
 
 
 
 
 
 

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