This newsletter is published by Association Revenue Partners

 
 
 
 
 
 

March 17, 2026

   
 
 
 
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Register for the Women’s Forum!
www.wsae.org
 

Registration is open for the 2026 WSAE Women's Forum, themed Seeds of Influence – Growing Bold Leaders. Secure your spot today and save $75 when you register by April 1. This transformative one-day event brings together association professionals and suppliers to spark inspiration, create meaningful connections, and elevate leadership. The full schedule is online and WSAE is looking forward to empowering attendees and helping them grow within the dynamic field of association management.


The Women’s Forum is not just for women! Anyone can attend, regardless of race, gender, color, religion, sex, national origin, age, disability, political affiliation, marital status, personal appearance, sexual orientation, gender identity or expression, or family responsibilities. Register today!   

 
ASAE Welcomes Wisconsin CAEs!
www.asaecenter.org
 

Congratulations to Wisconsin professionals Gretchen Jackson, CAE, Membership Manager at American Society for Quality in West Allis, and Sandra Schueller, CAE, Executive at Association Resource Center, Inc. in Milwaukee, on earning the Certified Association Executive (CAE®) credential. They are among 132 association leaders worldwide who achieved this distinguished designation as part of the Winter 2025 class, demonstrating a strong commitment to excellence in association management and to advancing the impact and professionalism of the field. Read the full article.   

 
How To Build Change Readiness in Your Organization
www.amber-swenor.com
 

If you're leading an association right now, you might be feeling the pressure to modernize. Wondering how to evolve with AI, strengthen digital engagement, and continue delivering meaningful value to your members. Maybe you've had the thought: "If we don't adapt, we'll fall behind… but what if we change the wrong thing? As an association leader, you're always balancing service to members while making sure you don't lose the community you've worked so hard to build. And for those leading at the top, or with small teams, this can feel isolating, with most decisions landing squarely on your shoulders. So how do you navigate what to change and how, without feeling like you're blowing everything up or doing it alone? How do you stay confident in decisions when the path isn't perfectly clear? If you've found yourself asking these questions, this article is for you. Read the full article here!  

 
Help a Colleague Join WSAE for $199
wsae.memberclicks.net
 

As a WSAE member, you know the value of a strong professional network, meaningful education, and resources that support success. Now is the perfect time to share that value with a colleague. New and lapsed (2+ years) members can join WSAE between January and May 2026 for just $199. To receive the special rate, they simply complete the membership sign-up and, at checkout, enter the discount code 2026NewMember on the invoice page. Join here!   

 
Member Resource Highlight: Advertise With Us!
associationrevenuepartners.com
 

Expand your reach and connect with association professionals by advertising with WSAE. Learn more about opportunities to showcase your brand here!    

 
Call for ALA Mentors
wsae.memberclicks.net
 

The ALA program is looking to expand our network of mentors. If you are able and willing to connect with our up-and-coming association professionals in the ’25-’26 Cohort, please submit a mentor interest survey! ALA participants are asked to connect with mentors monthly to discuss topics presented in their monthly webinars. The ALA cohort is full of motivated professionals, eager to learn more about associations and make meaningful connections with mentors. Submit today! 

 
CAE CRAM Prep Course
www.msae.org
 

This is the ideal program for CAE candidates who have taken a preparation course or are taking the CAE exam for a second time. Participants review, discuss key decisions tested in the exam. We recommend that attendees read the Professional Practices of Association Management and MSAE's Terminology and Key Concepts Flash Cards prior to participating. Use the Code "WISAE-CAE" For a 20% Discount on ALL of our CAE Programs! Visit here for details and to register.  

 
 
 
 
 
QAS 2.0 - Qualified Association Specialist Certificate Program - Register Today!
www.wsae.org
 

The popular Qualified Association Specialist (QAS) Certificate program has been upgraded to meet today’s challenges. QAS 2.0 delivers 13 updated modules led by expert speakers, covering governance, ethics, finance, HR, marketing, membership, events, advocacy, technology, and more—earning you 13 CAE hours. WSAE members pay just $295 with code WSAEQAS-SAE (non-members $395), making now the perfect time to sharpen your skills and prepare for what’s next in association leadership. Register today!  

 
 
 
   

Show your support for WSAE with our exclusive merchandise! Each item is designed to reflect the spirit and pride of our community, whether you're representing at events or enjoying everyday wear. From high-quality apparel to unique accessories, our merch offers something for everyone. Don’t miss your chance to grab your favorites and show off your WSAE pride!  

 
 
 
     
 
 
 

WSAE MEMBER NEWS

 
 
 
 
 
 
 
 
 

Sandy Schueller Earns Certified Association Executive Credential


Association Resource Center (ARC) is pleased to announce that Sandy Schueller, ARC Executive, has earned the Certified Association Executive (CAE®) designation. The CAE Program elevates professional standards, enhances individual performance, and designates those who have acquired and demonstrated the knowledge essential to the practice of association management. Read the full article here

 
 
 
 
 

Two Wisconsin Students Awarded the 2025 WBF Agricultural Banking Scholarship


MADISON, Wis. – The Wisconsin Bankers Foundation (WBF), the charitable arm of the Wisconsin Bankers Association, has recently awarded two Wisconsin students — Victoria Seif and Janelle Wolfe — with the 2025 WBF Agricultural Banking Scholarship. Students applied in late 2025, and the scholarships were presented on February 25, 2026, at the University of Wisconsin–River Falls University Center. Read the full article here.  

 
 

Want To Share Your News?


Send noteworthy details to the WSAE Office about new hires, client changes, promotions, family announcement, and more! WSAE is YOUR association—get to know your fellow members by sharing big life and career events with your peers.  

 
 
 
 
 
Growing With Dane County
Sponsored
As Dane County grows, so does its premier meeting and exhibition space. We’d love to host your next event—visit www.alliantenergycenter.com to book and discover what’s ahead for Exhibition Hall.
 
 
 
 

FEATURED ARTICLES

 
 
 
 
 
 
 
Why Workplace Accountability Must Start at the Executive Level
 
www.bizjournals.com
 

The gap between what leaders say and what they actually do is now one of the most important culture issues of our time. Here's what leaders need to know to move forward with consistency.

 
Disorientation in the Workplace: Why Your Team Is Disengaged
 
www.inc.com
 

To counteract disorientation, your team doesn’t need more information. They need to know that their work matters and see the impact.

 
 
 
 
 

INDUSTRY TRENDS

 
 
 
 
 
 
 
Women Show Stronger Employee Engagement Amid Higher Burnout
 
 
www.gallup.com
 

U.S. women employed full time have higher employee engagement and motivation to pursue career growth than men, yet sustained strain threatens leadership capacity among women.

 
READ MORE
 
 
No Compromises: Adaptability in Leadership Is Essential for the Modern Workplace
 
 
www.thehrdigest.com
 

Adaptability has always been a core leadership skill, but in 2026, its utility cannot be ignored. Understanding why adaptability matters is only the first step towards mastering the art of staying ahead of the game. 

 
READ MORE
 
 
 
 
 

UPCOMING EVENTS

 
 
 
 

Tuesday, March 24, 2026

Tuesday, April 14, 2026

Tuesday, April 28, 2026

Tuesday, May 12, 2026

April 22, 2026

June 25-26, 2026

  • Live@ Oshkosh, Oshkosh Marriott Waterfront Hotel & Convention Center, Oshkosh

July 14-15, 2026

  • CEO Retreat, Legacy Hotel, Green Bay

August 17, 2026 

  • ASAE Reception

November 18-19, 2026

  • Annual Summit, The Ingleside Hotel, Waukesha  
 

CAREER CENTER

 
 
 
 
 
 
   
 
 
 

KNOWLEDGE HUB

 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
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 Wisconsin Society of Association Executives

6737 W Washington St, Suite 4270, Milwaukee, WI 53214

Phone: (414) 338-WSAE (9723) info@wsae.org 

 
 
 
 
 
 

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