This newsletter is published by Association Revenue Partners

 
 
 
 
 
 

September 30, 2025

   
 
 
 
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Register Now for the 2025 Annual Summit
www.wsae.org
 

Register TODAY for the 2025 Annual Summit, taking place November 5–6 at the Pfister Hotel in Milwaukee, WI. The 2025 program has been approved for 8 CAE credits. Whether you’re looking to gain fresh insights, share best practices, or connect with peers who share your passion, the Annual Summit is the place to be. View the full program and register here. Rates increase on October 15th. Register Today!   

 
Reserve Your Spot at the Industry Partner Showcase TODAY!
www.wsae.org
 

As part of the 2025 Annual Summit, the Industry Partner Showcase will take place on Wednesday, November 5. This is a great chance for destinations, venues, products, and service providers to connect with association professionals from across the state! The Showcase will be held during lunch from 11:00 a.m. to 12:30 p.m. Rates increase on October 15th. Register today!  

 
Join Us for the Next CEO Roundtable
wsae.memberclicks.net
 

Join us for the next CEO Roundtable! Connect with other CEO level members on Thursday, October 2nd from 4:00pm - 6:00pm at Ferch's Crafthouse Grille in Wauwatosa. Hosted by WSAE Member, Martin Tirado, CAE, CEO/Executive Director, Snow & Ice Management Association, Inc. Sponsored by Conference Direct. RSVP Today! 

 
Call for ALA Mentors
wsae.memberclicks.net
 

The ALA program is looking to expand our network of mentors. If you are able and willing to connect with our up-and-coming association professionals in the ’25-’26 Cohort, please submit a mentor interest survey! ALA participants are asked to connect with mentors monthly to discuss topics presented in their monthly webinars. The ALA cohort is full of motivated professionals, eager to learn more about associations and make meaningful connections with mentors. Submit today!

 
ALA Column
wsae.memberclicks.net
 

“I wish someone would have told me…every topic is applicable to everyone who works with an association.” 


Voss, Isaac, 2024-25 Cohort
Policy Program Manager, Executive Director Inc. Read more!   

 
Move Mountains Giving Campaign
wsae.memberclicks.net
 

WSAE’s Move Mountains campaign is an annual giving program, providing members, organization and industry partners the opportunity to give back to the Society that has been committed to “creating meaningful connections and enhancing competencies of association professionals” in Wisconsin for more than 75 years. Thank you to those who have donated this year! Learn more!


i. Bill Elliott, CAE, Wisconsin Hotel & Lodging Association, Inc.

ii. Kristin Haskin, Executive Director, Inc.

iii. Rosanne Stelpflug, CAE, MS, Executive Director, Inc.

iv. Jennifer Rzepka, CAE, Association Resource Center (ARC)

v. Michael Theo, CAE, Michael Theo Consulting, LLC

vi. Kay Whalen, MBA, CAE Executive Director, Inc.   

 
CAE Prep Courses
www.msae.org
 

The CRAM Course is the ideal program for CAE candidates who have taken a preparation course or are taking the CAE exam for a second time. Participants review, discuss key decisions tested in the exam. We recommend that attendees read the Professional Practices of Association Management and MSAE's Terminology and Key Concepts Flash Cards prior to participating. Use the Code "WISAE-CAE" For a 20% Discount on ALL of our CAE Programs! Learn more information and register.  

 
Call for 2026 Committee Volunteers
www.wsae.org
 

Interested in getting involved with WSAE? Now’s your chance—the 2026 Call for Committee Volunteers is officially open

 
Just $99 to Join WSAE—Offer Ends Today!
www.wsae.org
 

For a limited time, new members can unlock full access to WSAE’s powerful network, professional development resources, and exclusive events for only $99. Whether you're looking to grow your career, expand your connections, or stay ahead in the association industry, there’s never been a more affordable time to join. Don’t miss out—this special rate ends September 30! Membership runs on a calendar year basis and will expire on December 31, 2025. Become a member today!   

 
QAS 2.0 - Qualified Association Specialist Certificate Program - Register Today!
www.wsae.org
 

The popular Qualified Association Specialist (QAS) Certificate program has been upgraded to meet today’s challenges. QAS 2.0 delivers 13 updated modules led by expert speakers, covering governance, ethics, finance, HR, marketing, membership, events, advocacy, technology, and more—earning you 13 CAE hours. WSAE members pay just $295 with code WSAEQAS-SAE (non-members $395), making now the perfect time to sharpen your skills and prepare for what’s next in association leadership. Register today!  

 
 
 

WSAE Office Staff Highlight - Brenda Calvetti

 
 
 
 

Brenda Calvetti is a Coordinator in the WSAE office and is responsible for communications and marketing, as well as membership and membership benefits. With an educational background in public relations and writing, her role aligns closely with her skills and interests. She has been working in association management for two years and has greatly enjoyed focusing on marketing, communications, and member engagement with WSAE. Brenda is available to answer any questions regarding communications and marketing, membership, and membership benefits. 

 
 
 
     
 
 
 

WSAE MEMBER NEWS

 
 
 
 
 
 
 
 

2025 WSAE New Members


Let's give a warm welcome to the new 2025 WSAE Members! We're excited to have you join our community of association professionals and look forward to connecting, collaborating, and growing together. Welcome aboard!

  • Jacob Bohonek, Radisson Hotel La Crosse
  • Megan McDaniel, Association Resource Center  

If you know someone interested in joining WSAE, please contact the WSAE Office.

 
 

Want to Share Your News?  


Send noteworthy details to the WSAE Office about new hires, client changes, promotions, family announcement and more! WSAE is YOUR association – get to know your fellow members by sharing big life and career events with your peers.     

 
 
 
 
 

FEATURED ARTICLES

 
 
 
 
 
 
 
Why Personalization Matters to Association Member Engagement
 
marketinginsidergroup.com
 

Association members want to be part of a community, but they don’t want to be just another face in the crowd. According to Clowder’s guide to association member engagement in the digital age, “Personalization is critical for demonstrating that your association values its members as individuals, not just sources of revenue.” 

 
Identify Your Core Values to Make Better Leadership Decisions
 
hbr.org
 

Today’s leaders face increasingly complex decisions and moral puzzles, often without a clear compass to navigate them. Many are weighing painful cost-cutting measures due to economic uncertainty and are experiencing increasing pressure to comment on social or political issues entirely unrelated to their businesses.

 
 
 
 
 

INDUSTRY TRENDS

 
 
 
 
 
 
 
A Future Ready Technology Assessment is the First Step
 
 
orgsource.com
 

Discover how a future ready technology assessment helps associations cut waste, boost agility, and build a roadmap for transformation.

 
READ MORE
 
 
You’re Not Understaffed—You’re Operationally Inefficient
 
 
orgsource.com
 

Fixing broken workflows boosts efficiency, reduces burnout, and helps associations deliver greater member value with fewer wasted resources.

 
READ MORE
 
 
 
 
 

UPCOMING EVENTS

 
 
 

Tuesday, September 30, 2025; 12:30 pm

Tuesday, October 7, 2025; 12:30 pm

Tuesday, October 28, 2025; 12:30 pm

November 5-6, 2025

Tuesday, November 11, 2025; 12:30 pm 

Wednesday, November 19, 2025; 12:30 pm

Wednesday, December 3, 2025; 12:30 pm 

Tuesday, December 16, 2025; 12:30 pm 

Tuesday, February 3, 2026; 12:30 pm

 

CAREER CENTER

 
 
 

KNOWLEDGE HUB

 
 
 
 
 
 
   
 
 
 
   
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 Wisconsin Society of Association Executives

6737 W Washington St, Suite 4210, Milwaukee, WI 53214

Phone: (414) 338-WSAE (9723) info@wsae.org 

 
 
 
 
 
 

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