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Register Now for the 2025 Annual Summit
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www.wsae.org
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Register TODAY for the 2025 Annual Summit, taking place November 5–6 at the Pfister Hotel in Milwaukee, WI. The 2025 program has been approved for 8 CAE credits. Whether you’re looking to gain fresh insights, share best practices, or connect with peers who share your passion, the Annual Summit is the place to be. View the full program and register here. Rates increase on October 15th. Register Today!
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Reserve Your Spot at the Industry Partner Showcase TODAY!
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www.wsae.org
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As part of the 2025 Annual Summit, the Industry Partner Showcase will take place on Wednesday, November 5. This is a great chance for destinations, venues, products, and service providers to connect with association professionals from across the state! The Showcase will be held during lunch from 11:00 a.m. to 12:30 p.m. Rates increase on October 15th. Register today!
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Join Us for the Next CEO Roundtable
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wsae.memberclicks.net
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Join us for the next CEO Roundtable! Connect with other CEO level members on Thursday, October 2nd from 4:00pm - 6:00pm at Ferch's Crafthouse Grille in Wauwatosa. Hosted by WSAE Member, Martin Tirado, CAE, CEO/Executive Director, Snow & Ice Management Association, Inc. Sponsored by Conference Direct. RSVP Today!
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Call for ALA Mentors
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wsae.memberclicks.net
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The ALA program is looking to expand our network of mentors. If you are able and willing to connect with our up-and-coming association professionals in the ’25-’26 Cohort, please submit a mentor interest survey! ALA participants are asked to connect with mentors monthly to discuss topics presented in their monthly webinars. The ALA cohort is full of motivated professionals, eager to learn more about associations and make meaningful connections with mentors. Submit today!
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ALA Column
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wsae.memberclicks.net
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“I wish someone would have told me…every topic is applicable to everyone who works with an association.”
Voss, Isaac, 2024-25 Cohort
Policy Program Manager, Executive Director Inc. Read more!
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Move Mountains Giving Campaign
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wsae.memberclicks.net
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WSAE’s Move Mountains campaign is an annual giving program, providing members, organization and industry partners the opportunity to give back to the Society that has been committed to “creating meaningful connections and enhancing competencies of association professionals” in Wisconsin for more than 75 years. Thank you to those who have donated this year! Learn more!
i. Bill Elliott, CAE, Wisconsin Hotel & Lodging Association, Inc.
ii. Kristin Haskin, Executive Director, Inc.
iii. Rosanne Stelpflug, CAE, MS, Executive Director, Inc.
iv. Jennifer Rzepka, CAE, Association Resource Center (ARC)
v. Michael Theo, CAE, Michael Theo Consulting, LLC
vi. Kay Whalen, MBA, CAE Executive Director, Inc.
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CAE Prep Courses
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www.msae.org
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The CRAM Course is the ideal program for CAE candidates who have taken a preparation course or are taking the CAE exam for a second time. Participants review, discuss key decisions tested in the exam. We recommend that attendees read the Professional Practices of Association Management and MSAE's Terminology and Key Concepts Flash Cards prior to participating. Use the Code "WISAE-CAE" For a 20% Discount on ALL of our CAE Programs! Learn more information and register.
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Just $99 to Join WSAE—Offer Ends Today!
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www.wsae.org
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For a limited time, new members can unlock full access to WSAE’s powerful network, professional development resources, and exclusive events for only $99. Whether you're looking to grow your career, expand your connections, or stay ahead in the association industry, there’s never been a more affordable time to join. Don’t miss out—this special rate ends September 30! Membership runs on a calendar year basis and will expire on December 31, 2025. Become a member today!
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QAS 2.0 - Qualified Association Specialist Certificate Program - Register Today!
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www.wsae.org
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The popular Qualified Association Specialist (QAS) Certificate program has been upgraded to meet today’s challenges. QAS 2.0 delivers 13 updated modules led by expert speakers, covering governance, ethics, finance, HR, marketing, membership, events, advocacy, technology, and more—earning you 13 CAE hours. WSAE members pay just $295 with code WSAEQAS-SAE (non-members $395), making now the perfect time to sharpen your skills and prepare for what’s next in association leadership. Register today!
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WSAE Office Staff Highlight - Brenda Calvetti
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Brenda Calvetti is a Coordinator in the WSAE office and is responsible for communications and marketing, as well as membership and membership benefits. With an educational background in public relations and writing, her role aligns closely with her skills and interests. She has been working in association management for two years and has greatly enjoyed focusing on marketing, communications, and member engagement with WSAE. Brenda is available to answer any questions regarding communications and marketing, membership, and membership benefits.
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2025 WSAE New Members
Let's give a warm welcome to the new 2025 WSAE Members! We're excited to have you join our community of association professionals and look forward to connecting, collaborating, and growing together. Welcome aboard!
- Jacob Bohonek, Radisson Hotel La Crosse
- Megan McDaniel, Association Resource Center
If you know someone interested in joining WSAE, please contact the WSAE Office.
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Want to Share Your News?
Send noteworthy details to the WSAE Office about new hires, client changes, promotions, family announcement and more! WSAE is YOUR association – get to know your fellow members by sharing big life and career events with your peers.
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Why Personalization Matters to Association Member Engagement
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marketinginsidergroup.com
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Association members want to be part of a community, but they don’t want to be just another face in the crowd. According to Clowder’s guide to association member engagement in the digital age, “Personalization is critical for demonstrating that your association values its members as individuals, not just sources of revenue.”
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Identify Your Core Values to Make Better Leadership Decisions
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hbr.org
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Today’s leaders face increasingly complex decisions and moral puzzles, often without a clear compass to navigate them. Many are weighing painful cost-cutting measures due to economic uncertainty and are experiencing increasing pressure to comment on social or political issues entirely unrelated to their businesses.
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Tuesday, September 30, 2025; 12:30 pm
Tuesday, October 7, 2025; 12:30 pm
Tuesday, October 28, 2025; 12:30 pm
November 5-6, 2025
Tuesday, November 11, 2025; 12:30 pm
Wednesday, November 19, 2025; 12:30 pm
Wednesday, December 3, 2025; 12:30 pm
Tuesday, December 16, 2025; 12:30 pm
Tuesday, February 3, 2026; 12:30 pm
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AIA Wisconsin
American Society of Gene and Cell Therapy
Executive Director Inc.
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Wisconsin Society of Association Executives
6737 W Washington St, Suite 4210, Milwaukee, WI 53214
Phone: (414) 338-WSAE (9723) info@wsae.org
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Association Revenue Partners
A JSJD Media Company
500 N. Central Expy, Suite 231, Plano, TX 75074
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